Our aim is to develop a long term relationship with individuals and practices, providing support to a financial plan that can adapt to changing needs.

At DFA we offer Financial Advice and Business Planning exclusively to dental professionals. With over 20 years experience we understand the financial decisions you make will be life-changing for your family and your career.  We will work together with you and other professional advisers such as accountants and solicitors to help you meet your financial aspirations.



Helping you achieve the lifestyle you deserve.
01489 890111

Martin Haines DipFA MLIBF


Martin qualified in engineering going on to study motor trade law, motor
dealer management and business organisation. After a number of years in
motor trade management he decided on a career change and joined the
insurance industry.

After a decade working mainly for large insurance companies he formed
his own independent financial planning business in 1990 primarily working
with individuals and small to medium size businesses including a number of
dental surgeons.

In 1994 the business decision was made to specialise in dental related
financial advice working exclusively with dental surgeons. This included
a realisation that to provide a fully integrated and holistic financial plan a
knowledge of how a dental practice actually functions was essential. The
following six years were occupied working with dentist only providers which
included a specialist dentist only IFA, a specialist dentist only accountant and

Having acquired sufficient knowledge to advise dentists effectively on both
financial and business/practice matters Dental Financial Associates was
formed in 2001 working exclusively with dentists on a fees rather than a
commission basis more than a decade before the regulators imposed a fee-
based proposition on all IFA’s.

Having created a business that has clients and staff that are a joy to work
with Martin’s out of work interests include family, which now includes seven
grandchildren, church, cycling, skiing, sailing and keeping fit enough to do all
of them effectively

01489 890111

Paul Haines DipFA MLIBF


Paul has over 10 years’ experience working in the Financial Planning sector exclusively for the dental profession.

He holds a Diploma in Financial Advice (DipFA) and continues to expand his knowledge through additional exams. Whilst advising on all aspects of financial planning, Paul has particular interest in pensions, savings and investments.

Paul says “Good financial planning should provide options for clients where they may not have had any. It could be a surviving spouse being able to bring up their family without financial difficulty because they had the right protection in place, or a retiree having the income they require to enjoy a good standard of living in retirement. Careful planning is essential to making sure clients can realise their dreams whilst having peace of mind that they’re protected if the worst should happen.”

In his spare time Paul loves to spend time with his wife and children. He also enjoys mountain biking (even competing in the odd race), cooking, scuba diving and attending music festivals whatever the weather!

01489 890111

Jamie Rice DipPFS


Jamie joined us in July 2021 as a Paraplanner.  He has worked in Financial Services since 2008 and has provided comprehensive financial planning, pension, investment and tax planning advice to Private Clients. His previous experience as a Financial Adviser enabled him to help people really understand building up to retirement and then enjoying this right through to later life.

He is married to Gemma, they have a young son Sebastian and they are the primary carers for his Grandmother.  Outside of this, he enjoys Golf and Football.

Jamie says “I was taught that Money is a tool, a very useful tool, but a tool nonetheless. When Money stops becoming the tool and becomes the goal, we can lose sight of what’s important. Being the person that can help to refocus that perspective is what makes my role so satisfying. I look forward to helping our clients in identifying and chasing their own life goals.”

01489 890111


Office Manager

Carole joined DFA in 2013 as Office Manager.

Her background is as a Nanny, spending almost 20 years working for various families both here in the UK and overseas. On moving to the Isle of Wight in 2004, Carole decided on a change of career and spent 8 years working as PA/Administrator to an island based IFA.

Carole’s role is to work closely with the clients and team alike to ensure the best service is delivered, while managing and supporting the administration arm of the business.

When not at work Carole enjoys reading and spending time with family and friends.

01489 890111


Administrative Assistant

Jackie joined DFA as an Administrative Assistant in March 2017. Having spent 30 years working in the Banking Sector she has brought with her a wealth of experience and organisational ability. Working closely with Carole and the rest of the team she assists in the efficient running of the Company.


Martin, Paul and the Team have been invaluable in helping us ensure that our family and practice would remain secure if any unfortunate event were to occur. The service provided by Dental Financial Associates is comprehensive and tailored exactly to our needs and we highly recommend them to any dentist wanting peace of mind over their financial affairs.

Dr Chris and Dr Hayley French — Clarendon house Dental Centre, Leamington Spa

I have known and been working with Martin for approximately 10 years now. Within that time the clients that I’ve referred to him have been delighted to benefit from his professionalism, dedication, extremely helpful advice and prompt support. Martin has a passion for dentistry and is a real expert in all the financial and business aspects of a dental practice. Martin and his team deliver on their service level commitments and I’d have no hesitation in recommending him to any of my dental customers wherever they are nationally.

Ian Eslick - DPAS Business Development Manager

Martin Haines at Dental Financial Associates has provided me with easy to follow information and advice, which means I don’t have to worry about my financial future, and can concentrate on being a dentist and enjoying life. Their specialist knowledge of policies for dentists and their total independence from any of the companies means I have a bespoke and complimentary portfolio of policies to insure me and to provide for me and my family’s future. This service is essential if you want a financially secure future and no worries.

Dr Dave Mantle - Smilecare, Chiswick

I would not hesitate to recommend Dental Financial Associates. Martin Haines has a thorough understanding of the Dental business and as well as comprehensively sorting out our financial requirements he is always ready to go that extra mile with any business help or advice you may require by drawing upon his extensive knowledge and experience or referring you to the appropriate person.

Derek Stott - Needham Market Dental Practice


Our expert knowledge and understanding of so many different practices throughout the country ensures that we are able to truly understand the possibilities and pressures of the dental sector. We pride ourselves in offering a friendly and efficient service, strengthened through the co-operation of many professionals.

We listen to you and help you identify your financial needs and aspirations, both now and in the future.  Our aim is to provide you with the best advice and financial solutions for your personal and professional circumstances.